FTC Settles Data Broker Settlement Banning Sale of Sensitive Location Data
Organizations that collect, use, purchase, or sell sensitive location data should remain cautious of its data practices and the recent FTC settlement with data broker X-Mode Social, Inc. (succeeded by Outlogic LLC). On January 9, 2024, the FTC published a press release detailing its settlement with the data broker regarding its practices of selling information that included consumer visits to sensitive locations. This settlement appears to be a direct result of the FTC asserting its policy objectives in light of the recent Dobbs case which overruled Roe v. Wade. This settlement serves as a reminder for all organizations to continuously analyze its data collection and processing practices and implement routine data hygiene procedures.